The Belmont Goats  ·  Photo: <a href="https://www.flickr.com/photos/linkletter/9870895685" target="_blank">Ian Linkletter</a>
The Belmont Goats · Photo: Ian Linkletter

XOXO

The story of an experiment gone right
Andy Baio on stage at XOXO 2012
Andy Baio on stage at XOXO 2012
Attendees playing <a href="http://www.jsjoust.com/">Joust</a>  ·  Photo: <a href="https://www.flickr.com/photos/linkletter/9850197013" target="_blank">Ian Linkletter</a>
Attendees playing Joust · Photo: Ian Linkletter

Running from 2012 to 2024, XOXO was an experimental festival celebrating independent artists and creators working on the internet.

Each year, XOXO brought together writers, designers, filmmakers, musicians, game developers, coders, cartoonists, and more to share their stories and struggles of living and working online.

XOXO identity by Moniker SF
Andy, Andy, and Rachel at XOXO 2016
Andy, Andy, and Rachel at XOXO 2016

The Andys

Andy Baio and Andy McMillan

Photo by Scott Beale, taken at XOXO 2016

Andy McMillan

Founder/Organizer

Andy McMillan is a designer and independent event producer with a weird internet career. In addition to producing events for internet companies like Duolingo, Adobe, Slack, and BackerKit through his studio, Regular, he’s also the co-founder of Heck, a non-alcoholic craft brewery based in Portland, Oregon.

Andy’s Website

Andy Baio

Founder/Organizer

Andy Baio is a writer and coder who loves making things on the internet. He helped build Kickstarter, produced Kind of Bloop, and made Skittish, Playfic, and Upcoming.org, among other projects. He’s written about internet culture, community, and creative technology on his site, Waxy.org, since 2002.

Andy’s Website

Press

A collection of quotes from news outlets present at our festivals over the years

XOXO proved to me that parts of the internet are still really, really fucking good.

YU Contemporary in 2012
YU Contemporary in 2012

The festival contributed so many good ideas to the world of internet culture — online and off — that its disappearance, however temporary, stings… It was pretty much the best thing I ever went to. I’ll miss it terribly.

The Redd in 2014
The Redd in 2014

By the time I left on Monday morning, my heart felt like it had grown 10 times. I feel like I’ve made new friends. I feel inspired to make and do new things. More importantly, I feel like I’ve discovered a new community where I belong.

Veterans Memorial Coliseum in 2018
Veterans Memorial Coliseum in 2018

XOXO’s popularity is partly down to its gentleness, its emotive undertone and thoughtful curation, but also its commitment to supporting individual artists over businesses and corporates.

Washington High in 2024
Washington High in 2024